One of the most common questions I get in my line of work as the SEO Pest Control Expert is “what is seo, and how can it help my pest control business?”. Search engine optimization, or SEO as it is commonly called, is the process of “optimizing” your local website for the search engines.
In other words, it’s the process of preparing your website so the search engines rank it well in the search results.
You see, the search engines have an incredible task in front of them. They need to provide relevant searches for your local area. If you search Georgia Marketing Expert in Google then you will see what I mean… I’m listed 4 out of the 10 times… : )
Google became #1 in the search engine universe because their search engine provides good results. When someone looks for something, Google helps find the most relevant result.
So how do you convince the search engines that your local pest control website should be ranked high? Well, that’s what SEO is all about. Convincing the search engines that your website is valuable is a lot like running for an election…