Local Pest Control Company Tries Adwords PPC And What Happens Next

By April 9, 2015 Adwords PPC No Comments

“How One Pest Control Owner Spent $297 on Ads
and Generated Over $10,000 in 3 Days!”

 

4/6/15 – Call from Pest Control Company owner…

Trey, you know you mentioned the ads at the top of Google and that I should test it.  Set it up for two of my cities and lets throw $500 at it and see what happens.

 

4/7/15 – text from Pest Control owner:

 

pest-control-text

Text from Pest Control Owner (name blurred out)

4/9/15 – (2 Days Later)

Post on Facebookfacebook-post

 

 

Call from Pest Control owner…

Trey, how much have we spent in the adwords account?

Me:  Let me look…

pest-control-ppc

Screenshot of his Adwords Account

 

Me:  Looks like you’ve almost spent $300.

Owner: I have generated a little under $11,000 in the last 3 days from those ads. DO NOT turn them off. I’ve been in business for 3 years and I have NEVER had my phone ringing as much as it has. Thank you!

 

 

Are you struggling to attract new website visitors, get your phone to ring, or get more pest control customers to sign up with you?

When you go to Google and other search engines and type in some pest control keywords, the first results that appear at the very top and along the right side – of the search results are paid ads.

So how do those ads get there and how does Google decide which ones you should see first?

That’s what Paid Search Management (pay-per-click or “PPC”) is all about.

Pest Control Companies just like yours bid on keywords that are the most relevant to their pest control services. These keywords allow those businesses to get their advertisements in front of precise, targeted consumers who are actively searching for pest control, termite or wildlife removal services they offer.

What is Paid Search / PPC?

Pay-per-Click advertising is a method used to drive direct traffic to pest control websites. The ads are highly-targeted based on pest control keywords, location, and other specifications; and pest control companies pay only when internet users click on their ads.

Itís a faster alternative to better search engine exposure as opposed to relying on your own website to rank highly organically.

Google AdWords is one of the most popular online advertising networks, but there are many others.

Why Paid Search / PPC?

89% of consumers use search engines for purchase decisions; this is huge.

Paid search management is one of the most cost-effective types of online marketing because it only targets those customers who already are raising their hands to indicate they are ready to buy. That is not something a TV commercial, newspaper ad, or any other type of marketing can do.

We ought to know… We have spent over $4 million dollars of our OWN money on PPC ads. We now manage dozens of accounts for pest control and other local businesses and we know what works… and what doesn’t.

Why does PPC make sense for any pest control business ready to gain more online exposure?

* It’s affordable and controllable; you only pay when your ads are clicked
* You can set a budget that’s tailored to your needs and goals
* You instantly get top ad placement giving you instant gratification and results

With a well-executed PPC campaign, you can expect:

* Highly-targeted prospects
* More search engine exposure
* Higher conversion rates
* More website traffic

What We Do

If you’re not careful, PPC campaigns can drain your budget, especially if they’re not executed properly.

On the flip side, when done correctly, the payoff can be significant due to the fact that PPC will bring in direct, qualified leads for your pest control business.

We specialize in developing, launching and optimizing PPC marketing campaigns for small and large pest control companies.

Our team of knowledgeable, experienced PPC experts will work within your budget to produce measurable results that are based on key metrics; our goal is to ensure you get the absolute maximum return from your investment.

Our services include:

* Keyword Research
* Paid Search Marketing
* Landing Page Design & Optimization
* Facebook Paid Advertising
* Google, Yahoo, Bing PPC Advertising

Ready to Get Started?

The internet is an extremely busy place; and sometimes, you have to go that extra mile to put your pest control business in front of local consumers and break through the noise.

If you’re ready to have high-performing, high-yielding paid search management campaigns that exceed your expectations, like the pest control owner at the top, we’re ready to over-deliver.

Contact us TODAY for your FREE no-obligation initial consultation.