What Exactly Is Changing For The Adwords?
All of the changes confirmed on Friday from Google are in…
What exactly has happened?
- No text ads will be served on the right side of the search results on desktop.
- Google will serve four text ads instead of three in the mainline area above the organic listings and map listings.
- Three text ads will show at the bottom of the page.
- The total number of text ads that can appear on a page will shrink from as many as 11 to a maximum of seven. These updates are rolling out permanently worldwide on both Google.com and search partners — though not all search partners offered sidebar inventory.
What does this mean for you?
IF you were at the position of 5-11, then you are NOW at the bottom of the page. Your adwords clicks will GO down to nothing…
Who does this benefit? Well of course if you were in position 4, then now you are in the top portion and will see more clicks… but anything lower than that and you just lost a lot of clicks.
IF you were running bid-to-position strategies in your campaigns then you will need to update this to be at least in position 4.
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